mars 24, 2021

Sellforte, an AI-powered marketing optimization platform, has raised € 4 M in funding led by Sonae IM together with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally.

Sellforte’s SaaS platform utilizes data science and AI to measure the effectiveness of online and offline marketing investments, and generates continuous and customized recommendations for growth. Used by multinational companies such as Cloetta, C&A and Elgiganten, Sellforte’s platform helps CMOs and other C-level managers by using AI to turn big data from massive amounts of historical retail activity and marketing data into measurable insights. Now with its proven models, that have so far created an average of 25-30 % increase in marketing effectiveness for its customers, Sellforte will take the next step towards its own growth.

Founded in 2017, Sellforte has raised €4.5M in total funding to date, and serves customers in 14 countries from its offices in Finland, Sweden, and the Netherlands.

We at Bonnier Ventures are looking forward to supporting the company in their journey ahead.

For additional information:

Juha Nuutinen

CEO, Co-Founder, Sellforte

+358 40 070 5364

juha.nuutinen@sellforte.com

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